Top Tier or nothing.™ is the
brand promise of The land of the finest.®
based on the indisputable facts.
God has gracefully given Australia, The land of the finest.® – the only island continent
on its own in the world that is uniquely positioned with four seasons, plenty of sunshine,
Clean and Green, extremely beautiful and exciting beaches, abundance of natural resources,
abundance of flat land and tectonically stable and now we need to further enhance the
culture of Top Tier or nothing.™ – the permanent hook to attract the Sophisticated and
Affluent customers of the world.
Our most successful tourism campaign was over 30 years ago; Paul Hogan’s – “The Shrimp
on the Barbie”, the Australian BBQ is a huge tradition in our culture, we love them.
Now we have people from nearly 200 nations who have come to Australia
with authentic culinary skills to make a wide variety of authentic food.
with authentic culinary skills to make a wide variety of authentic food.